Stop Saying “Hardware is Hard”

If we want to live in the world we dream of, “hardware is hard” doesn’t help us get there.Image courtesy Creative Commons Image ( I hear the phrase “hardware is hard” dozens of times a week. Repeating this cliche misses both the point and the opportunity. If we want to live in a world of autonomous cars, consumer space travel, and a green energy grid (I know I do) we have to stop defining hardware by its difficulties. The truth is, it has never been easier to start a hardware company. Why is this phrase so common? Hardware Myths When you drill down into why people say “hardware is hard” you find a handful of platitudes that lack nuance: Hardware requires more capital In the very earliest stages this is…
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