What is Google Analytics Fastbase and do I need it?

What is Google Analytics Fastbase and do I need it?

Business
If you have a Google Analytics account, you may have heard of the Google Analytics Fastbase, but what exactly is it? Well, it’s a Google Analytics add-on that touts itself as helping you “identify your web traffic into real business contacts.” It gives specific information about the businesses that are sending visitors to your website. For B2B companies that have a robust sales force, and time to look up potential leads, this is a great tool. Here’s what you need to know about Google Analytics Fastbase: 1. It gives you (some) company names. Fastbase lists the business names that sent visitors to your website, but there are some limitations. For example, if I work for XYZ university and I come to your website, it will show that university as the…
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