Low subscriber numbers and debt kill Cell C Black

Low subscriber numbers and debt kill Cell C Black

Business
SA’s tightly-contested video-on-demand (VOD) market and a poorly executed strategy are the main reasons for Cell C’s termination of its VOD streaming service, Black. Commenting on Cell C pulling the plug on Black, which was introduced in 2017, analysts believe that while there is still hunger for innovative streaming offerings in SA’s competitive market, a number of factors caused the telco to shutter the service. Cell C reportedly spent over R1 billion on acquiring content rights for the VOD and live TV streaming platform, which focused on delivering entertainment, movies, gaming, sports, travel, music and children’s content, among others. In a statement sent to ITWeb, Cell C confirms that due to low subscriber numbers, it will shut down its streaming content service at the end of December. “Following a review…
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Why Your Customers Expect You To Have A Website

Why Your Customers Expect You To Have A Website

Business, web design, web development, Website Development
Print | Email When people are looking for a product or service, they turn to online search. They may search based on keywords, or they’ll search specifically for your business name. The truth of the matter is, your audience is going to judge you based on the results of that search. They want to know whether you’re the right business for their needs. If you’re a landscaping company who focuses on building extravagant water features, someone who’s looking for regular yard maintenance is not going to be a good fit for you. They’d rather not waste their time setting up an appointment, only to be told that you don’t offer those services. They want to see that information right there on your website. While there are a plethora of items…
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