Low subscriber numbers and debt kill Cell C Black

Low subscriber numbers and debt kill Cell C Black

Business
SA’s tightly-contested video-on-demand (VOD) market and a poorly executed strategy are the main reasons for Cell C’s termination of its VOD streaming service, Black. Commenting on Cell C pulling the plug on Black, which was introduced in 2017, analysts believe that while there is still hunger for innovative streaming offerings in SA’s competitive market, a number of factors caused the telco to shutter the service. Cell C reportedly spent over R1 billion on acquiring content rights for the VOD and live TV streaming platform, which focused on delivering entertainment, movies, gaming, sports, travel, music and children’s content, among others. In a statement sent to ITWeb, Cell C confirms that due to low subscriber numbers, it will shut down its streaming content service at the end of December. “Following a review…
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